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WORD OF MOUTH ADVERTISING IN THE REAL WORLD

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Author: Godfrey Harris
ISBN: 978-0-935047-67-7
Original Region: United States
Original Language: English
Publication Date: 2013
Publisher:
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This is the 8th book by the author on various aspects of word of mouth advertising. Previous titles have examined how to stimulate word of mouth advertising, how to use it in various industries, how the Internet enhances word of mouth advertising, the role of body language in word of mouth advertising, and how to design word of mouth programs that work. This new book takes an in-depth look at some 25 word of mouth programs created specifically to promote an international museum exhibit and the impact of Internet and social media networks on the way word of mouth advertising works.

About the Author:

Godfrey Harris has been a public policy consultant based in Los Angeles, California, since 1968. He began consulting after brief careers as a university lecturer, U.S. Army intelligence officer, foreign service officer with the Department of State, and organizational specialist in the President’s Executive Office. Both as a political specialist and as a grandparent, he has been involved in observing how the traditions and societal values are transmitted from generation to generation. This is one of 64 books he has written or co-authored. He holds degrees from Stanford University and the University of California, Los Angeles. His book, How to Generate Word of Mouth Advertising, was published by Beijing Science and Culture Publishing House HK.


PUBLICATION: Softbound —6” x 9”— 208 pages — Color — Illustrations
Publishers ( United States ) and Publishers ( China ) are negotiating on this book 2013/07/26
Publishers ( China ) and Publishers ( United States ) are negotiating on this book 2013/06/13
Publishers ( China ) and Publishers ( United States ) are negotiating on this book 2013/05/23
Publishers ( China ) and Publishers ( United States ) are negotiating on this book 2013/04/07
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