Home / Books / Social Sciences / The Korean Wave: Korean Popular Culture in Global Context ID: B25698
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The Korean Wave: Korean Popular Culture in Global Context

Category:
Author: Edited by Yasue Kuwahara
ISBN: 978-1137350275
Original Region: United Kingdom
Original Language: English
Publication Date: 2014
Publisher:
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About the Book:

The rise in popularity of South Korean entertainment and culture, also known as the Korean Wave, began and has been promoted as an official policy of the Korean government to revive the country's economy. As such, popular culture products such as K-pop and K-drama are tailored to appeal to the widest possible audience beyond national and regional boundaries. This study of the appeal of Korean popular culture examines the governmental role in the production of popular culture; the postcolonial relationship between Asia and the West; the issue of 'glocalization' of culture, including cultural adoption and adaptation, race/gender issues, and cultural consumption; and the changes brought to South Korea as a result of the Korean Wave.

About the Author:

Yasue Kuwahara is Professor of Communication and Director of Popular Culture Studies at Northern Kentucky University, USA. She has published articles in various journals, including The Journal of Popular Culture.

Hardcover:240 pages
Product Dimensions:1.9 x 15.2 x 22.9 cm

Excerpt from the origin:

Table of Contents:

Introduction; Yasue Kuwahara

PART I: PRODUCTION

1. Hallyu as a Government Construct: The Korean Wave in the Context of Economic and Social Development; John Walsh

2. Transformations of Korean Media Industries by the Korean Wave: The Perspective of Glocalization; Hyejung Ju

3. The Politics of the Dancing Body: Racialized and Gendered Femininity in Korean Pop; Chuyun Oh

PART II: GLOCALIZATION

4. My Sassy Girl Goes Around the World; Jennifer Jung-Kim

5. 'Gangnam Style' as Format: When a Localized Korean Song Meets a Global Audience; Claire Seungeun Lee and Yasue Kuwahara

6. That's My Man!: Overlapping Masculinities in Korean Popular Music; Crystal S. Anderson

7. The S(e)oul of Hip-Hop: Locating Space and Identity in Korean Rap; Myoung-Sun Song

8. A Cultural Imperialistic Homecoming: The Korean Wave Reaches the United States; Sherri L. Ter Molen

PART III: CONSUMPTION

9. Winter Sonata and Yonsama, Ideal Love and Masculinity: Nostalgic Desire and Colonial Memory; Young Eun Chae

10. Hanryu: Korean Popular Culture in Japan; Yasue Kuwahara

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