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Stop Selling Vanilla Ice Cream

Author: Steve Van Remortel
ISBN: 9781608323876
Original Region: United States
Original Language: English
Publication Date: 2012
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If you are like most business owners and leaders today, you feel stuck working constantly ''in'' your business, for little return. Profit guru Steve Van Remortel has the solution. The Stop Selling Vanilla Ice Cream ® process offers an easy-to-follow strategic planning and talent development methodology to work “on” your business that leads to a real differentiation and a high-performance team ready to deliver it. You will discover the answer to the most important strategic question for your business: Why will a customer choose you over your competitors?

The Stop Selling Vanilla Ice Cream process focuses on creating individual, team and organizational performance breakthroughs through the optimization of strategy and talent. Using the unique code found in your book, you will have access to a complementary detailed online assessment that clearly identifies your behavioral style, workplace motivators, and soft skills. Applying the assessment results within your teams creates a foundation for a talent management system to help you select, develop and retain the people you need to implement your strategy.

About the Author:

Steve Van Remortel is an entrepreneur, strategist, certified behavioral analyst, author, and speaker driven by two professional passions--strategy and talent. He educates and inspires business leaders on how to create real differentiation for their company leading to consistent and significant increases in sales and profitability. Steve is motivated by helping position business leaders, their families and their employees for long-term prosperity. As founder and chief strategist at SM Advisors, he has helped clients from more than three hundred industries work through more than one thousand strategic planning sessions.

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